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5 YouTube Tips For Actors

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1. Create a content strategy.

Every minute, 300 hours of video are uploaded to YouTube. How do you rise above the noise? The first step is planning!

2. Make awesome videos.

I get help with my weekly videos from my videographer, Gregg Monteith. Who do you know with great equipment? Here are the other videographers I endorse in L.A. and NYC. 

3. Create a custom thumbnail.

This video thumbnail is paramount. It’s the first impression of your content—whether I discover it through an email, search result, or suggested video. By default, YouTube offers you three thumbnail options. However, I’d suggest you go pro and make your own.

4. Write an awesome headline.

Use key words and strong language to draw your audience in. It’s not all about grabbing attention and interest—you’re creating a magnet for the right audience and need to fulfill! Headlines should truly reflect what’s contained in the video content.

5. Fill out the meta data.

Be sure to fill out a description of the video. Include a link to your website in the first few sentences so people can learn more about you. In the meta data or keywords section, be sure to help Google pair you with your audience by using relevant keywords for your video. 

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Is This The End of the 4-minute Music Video?

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Mark Mulligan wrote an interesting article on his Music Industry Blog called “Understanding ’15’: How Record Labels and Artists Can Fix Their YouTube Woes.”

In it he argues that musicians should stop focusing exclusively on 4-minute videos (which, due to their length, fall into a “revenue no-man’s land” on YouTube) and start creating music videos that are formatted to capture maximum ad revenue and appeal to the average YouTube viewer based on their usage habits — meaning the videos should be very short (15 seconds) or much longer (15 minutes).

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