Scottish Opera has launched a campaign to debunk the “myths” of the artform and to try to encourage new audiences.
Tongue-in-cheek posters display messages such as “you don’t have to dress up for the opera”.
Scottish Opera general director Alex Reedijk said: “Cinema doesn’t help with the cliches that are linked to opera.
“In real life, most people come to the opera dressed comfortably. Theatre audiences are very casual, and we are just trying to remind people that it is the same for opera.”
(via)